Mobile application is a word used to describe internet applications that run on mobile devices and smart phones. Mobile application development is the process by which application software is developed for handheld devices such as mobile phones, ipads, tablets, etc. Many things needs to be considered while developing mobile applications such as, screen sizes, hardware specifications and configurations because of the intensified competition in mobile softwares and the platforms.
Use of Mobile Devices
In today’s world every individual has a mobile device so they are bound to use mobile applications. According to the research there are 1.2 billion worldwide app users. Nowadays it is also considered as a marketing tool, as 42% of the mobile users click on the ad’s that they see on their mobile phones or TV and search for the same on their mobile devices using their internet.
Why Mobile Application?
It is useful from business point of view also. Mobile apps are the most affordable and effective way to reach out to customers these days. One can –
Connect
Inform
Build Loyalty
Increase your visibility and Accessibility
Reinforce your Brand
Generate Business
Repeat business and much more using mobile applications