Online Marketing

Since the Internet has now become a primary tool for the delivery of information, businesses of all sizes are using online marketing to increase awareness of their business. However in this competitive market, even having a website is not enough, you need to make it noticeable to your target audience by internet marketing to get a good traffic, brand recall and better hits on the website.

Curve And Edges also offers Online Marketing services to their clients. Internet Marketing refers to following:

•  Web marketing.
•  Email marketing.
•  Social media marketing.
•  Banner advertising and.
•  Affiliate Marketing.

Online marketing works, not only to help you get new customers, but also works extremely well to support repeat sales. Internet marketing utilizes the resources of the internet to find and fulfill the needs of people surfing the net.

Online marketing is becoming increasingly important to small businesses of all types. In the past, marketing online was something that local bricks-and-mortar businesses could justifiably ignore. It didn’t make sense to waste time and money on online marketing when all your business was local. Now with increasing local search and people’s new habit of searching on the Internet first, it matters.

Online Marketing Consists of the following:

1. Search Engine Optimization (SEO)

On Page Optimization

•  Meta Tags.
•  Image and Hyperlink Tags Optimization.
•  Web Page Content – Density of Keywords.

Off Page Optimization

•  SBM.
•  Blog Commenting.
•  Classifieds Ads Posting.
•  Direcory Submission.
•  Article Submissions.
•  Press Release, and few more techniques

2. Pay Per Click (PPC)

It is an internet advertising formula used to direct traffic to the website. In PPC the advertiser pays the website owner whenever his ad is clicked. In simple terms it is the amount spent to get the ads clicked.

3. Social Media Marketing (SMM)

•  Facebook
•  Twitter
•  Google+
•  Linked In
•  You Tube

4. Online Reputation Management (ORM)

Online Reputation Management in simple term means to manage your company’s or brands reputation online. It helps in creating the positive reputation and destroys the negative search results linked to your business.

5. Email Marketing

Email marketing means sending marketing mails to the group of people using emails. It provides the direct line for conversation and helps in conversion to sales. It creates a personal environment while talking about business. It has become a very strong approach to reach customers, so it’s very useful for ones business.

We help you with creating objective ads for your targeted audience by submitting your website to online directories. We also help you to create social media pages and integrate these pages with your website to make your site prominent.